Create a set of comprehensive guidelines as the brand is very inconsistent and open to interpretation, especially from external agencies.
To create Brand Guidelines which can be shared with internal designers and external agencies. Ensuring that all elements of the brand are consistent, from online to offline material.
Skill set required:
- Clear communication
- Consistent design approach
- Viewing the brand as a whole
- Interpreting multiple designs from different platforms
- Processing feedback & input from various sources