Brief:
Create a set of comprehensive guidelines as the brand is very inconsistent and open to interpretation, especially from external agencies.
Solution:
To create Brand Guidelines which can be shared with internal designers and external agencies. Ensuring that all elements of the brand are consistent, from online to offline material.
Skill set required:
- Clear communication
- Consistent design approach
- Viewing the brand as a whole
- Interpreting multiple designs from different platforms
- Processing feedback & input from various sources
